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Master of Marketing Research (MMR)

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Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. About 75 percent of the full-time programs can be completed in about one year while part-time MMR degrees usually require a minimum of two years for completion. Students pursuing this degree study the aspects of research in the field of marketing . Unlike an MBA , which is a general business degree, MMR focuses solely on the aspects of marketing research.   The first Master of Marketing Research was developed by the Terry College of Business in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business Generally, MMR combines classroom work with real-world research opportunities and special projects. MMR courses stress practical application to real-world marketing re...

Before the Last Drops - A Short Story

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“I am really sorry sir - That was the last words that I heard from your mother before she died”. Said Prof. Kulkarni to his grand son Abhay. Prof. Kulkarni was recollecting his memories during the period of Abhay’s visit to India from Australia. After the retirement from IIM, Bangalore, Prof. Kulkarni was settled at Pune, his hometown. His wife Sheela left him fourteen years back. Since then he was eagerly waiting for the return of his grand son from Australia who is doing his MBA and PhD in Management Studies. *                   *                   *                   *                   *         ...

Sequels in Malayalam Film Industry

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Introduction  A sequel is a narrative, documental, or other work of literature, film, theatre, or music that continues the story of, or expands upon, some earlier work. In the common context of a narrative work of fiction, a sequel portrays events set in the same fictional universe as an earlier work, usually chronologically following the events of that work. In many cases, the sequel continues elements of the original story, often with the same characters and settings. A sequel can lead to a series, in which key elements appear in a number of stories. Although the difference between more than one sequel and a series is somewhat arbitrary, it is clear that some media franchises have enough sequels to become a series, whether originally planned as such or not. Sequels are attractive to creators and to publishers because there is less risk involved in returning to a story with known popularity rather than developing new and untested characters and settings. A...

New Homes for the Tuskers

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The star players of our own IPL team, Kochi Tuskers Kerala found their new homes during the last IPL season. This is the list of some of them.   Ravindra Jadeeja                    Chennai Super Kings Brendon McCullum                Kolkata Knight Riders Muttiah Maralitharan               Royal Challengers Bangalore Mahela Jayawardene              Delhi Daredevils R. Vinay Kumar                       Royal Challengers Bangalore R.P. Singh                       ...

What is a Blog?

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Meaning A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries typically displayed in reverse chronological order.   Many blogs provide commentary on a particular subject; others function as more personal online diaries; others function more as online brand advertising of a particular individual or company. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important contribution to the popularity of many blogs. Most blogs are primarily textual, although some focus on art (art blogs), photographs (photo blogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). Mocroblogging is another type of blogging, featuring very short posts. In education, blogs can be used as instructional resources. These blogs are referred to as edublogs. His...