Master of Marketing Research (MMR)
Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. About 75 percent of the full-time programs can be completed in about one year while part-time MMR degrees usually require a minimum of two years for completion. Students pursuing this degree study the aspects of research in the field of marketing . Unlike an MBA , which is a general business degree, MMR focuses solely on the aspects of marketing research. The first Master of Marketing Research was developed by the Terry College of Business in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business Generally, MMR combines classroom work with real-world research opportunities and special projects. MMR courses stress practical application to real-world marketing re...